Choose a recommendation algorithm - Select the right machine learning algorithm for your use case. Common options include collaborative filtering, content-based filtering, matrix factorization, etc. Train model - Feed the preprocessed data into the algorithm to train a model. Determine optimal hyperparameters that give the best performance.
Evaluate and tune - Test the trained model on new data using evaluation metrics like precision, recall, RMSE, etc. Iterate and tune hyperparameters until you achieve desired model performance. Deploy model - Integrate the trained recommendation model into your application/platform. Allow it to make predictions in real-time as new user data comes in.
Maintain over time - Monitor model performance over time. As new user data comes in, the model may need to be retrained or fine-tuned to keep recommendations accurate and relevant.